6 Reasons You Should Enter the CES Innovation Awards Competition

ces-innovation-awards.jpg

“The CES Innovation Awards is an annual competition honoring outstanding design and engineering in consumer technology products.”

On August 6th 2018 the Consumer Technology Association (CTA), host and sponsor of the CES, will open the CES 2019 Innovation Awards Call for Entries. Applicants will have until September 19th to submit their application(s) in one of 28 categories, ranging from Wearable Technologies to Cybersecurity, Robotics, and  Drones. The results will be unveiled at “CES Unveiled Paris” on October 3rd and honorees will be officially notified by email on October 5th.

To participate in the CES 2019 Innovation Awards competition, you must comply with certain rules. In particular you need to:

  • Present a brand new product / model. Entries submitted in a previous year won’t be accepted unless you present a major novelty i.e. unless, “unique and innovative enhancements have been made to the original product.”
  • Manufacture, design, engineer, or promote consumer technology products marketed in the United States or be an authorized agent of the organization or individual who is authorized to submit entries.

 

Please note that you don’t need to be an exhibitor at CES to apply. However, if you’re not exhibiting, your product will be assessed a higher entry fee and may not be displayed in the Innovation Showcase at CES or on the CES website.

You can find all the important details HERE.

 

So, why participate?

Deciding to enter the CES Innovation Awards competition is an important step in your company’s journey. Whether you are an exhibitor at CES or not, this experience and recognition can be a real business accelerator. It’s an excellent way to emerge internationally and increase your brand awareness. Within each of the 28 categories the program recognizes 2 levels of honorees: the “Honoree” mention rewards 3 outstanding products per category and the “Best of Innovation” mention is given to only the highest-rated technology product in each category.

Products entered must be available for sale to the public, for the first time, in U.S. retail outlets or on the internet between April 1, 2018, and April 1, 2019.
 

1. THE JURY

The CES Innovation Awards jury is composed of international experts including innovative entrepreneurs, members of the media, and influencers. Each product category is judged by  a panel of 3 professionals including a consumer technology designer, an engineer, and a journalist from the specialized press. You should begin to see why this program is a great opportunity to attract and connect with your future customers and partners!

2. CES REPUTATION

CES is home to the best innovations in the world and its reputation is well established. CES is an opportunity for any company to network, exchange information, and federate its communities. Moreover, it helps you more thoroughly explore your industry while providing professional enrichment. In addition, many journalists attend the event, and establishing a relationship with them ahead of the event is vital to maximize your chances of seeing them at your CES booth.

3. THE AWARD

Winning a CES Innovation Award changes the game. It opens new doors and draws attention. During the trade show, official delegations visit the winners' booths, as do top company executives. The Award is a guarantee of quality, and gives credibility to your presence at the show while helping you increase awareness and generate sales.

4. INNOVATION AWARD SHOWCASE

Standing out among thousands of other CES exhibitors is tough. But if you become one of the lucky winners, you’ll have access to the "Innovation Award Showcase.” Your product will be exhibited throughout the show in the Innovation Award Showcase, which is said to be the most visited room at CES. Please note that many attendees select the booths to visit according to the prizes received by exhibiting companies.

5. MEDIA COVERAGE

As mentioned above, many journalists are present at this event. You need to thoughtfully approach them ahead of the event to ensure coverage. Thanks to Oxygen’s 15 years of experience in supporting and representing startups at CES, we understand how winning awards has made a clear difference for our clients when it comes to PR, sales, and business growth.

6. LONG-TERM VISIBILITY

In addition to media visibility, your product will be presented for one year (until CES 2020) on the CES website. This online presence matters especially in the American market, where everyone readily recognizes the value of the CES Innovation Awards.

In 2018, we participated for the third time at the CES and it was our best year thanks to the three Innovation Awards we won! Our 3D LEXIP mouse was featured in the international press (in particular TechCrunch, Mashable, Wired). As a result, this triggered a chain reaction: international distributors and politicians visited our booth. Plus we got nominated for other international prizes (for example the Design Prize awarded by the German government). Finally, these awards helped create the best PC mouse crowdfunding campaign in the history of Kickstarter. In 2019, we will definitely play the “CES Awards” card for our new product!
— Hugo LOI, Managing Director at LEXIP, a French startup which launched a 3D mouse for gamers and which we supported at CES 2018

In January 2018, Oxygen had the pleasure of sharing the victories of several customers, and providing a visible  advantage on both the media and business sides.

While waiting for October 3rd and the announcement of the Honoree and Best of Innovation Awards, take  a look at our services and packages tailor-made for CES PR support.If you have questions or would like additional information, please complete the Registration Form on our website. We’re happy to talk with you about the skills, tools, and experience Oxygen has to help you take your business to the next level at CES.

By Lise Cudin, Marketing Director, Oxygen France