FASHION

The Hard Truths About Fashion Journalism

The Hard Truths About Fashion Journalism

As a PR mentor for the FiSF and a clothing maker myself, I am always curious to learn more from the gurus of the industry: Fashion Journalists. How do you become cover material? How likely is the newborn fashion brand I’m pitching to end up in top publications? What makes the Anna Wintours of this world choose to talk about a particular brand?