As a PR mentor for the FiSF and a clothing maker myself, I am always curious to learn more from the gurus of the industry: Fashion Journalists. How do you become cover material? How likely is the newborn fashion brand I’m pitching to end up in top publications? What makes the Anna Wintours of this world choose to talk about a particular brand?
The 10 biggest influencers in the world of fashion alone carry 23 million followers on Instagram. The unquestionable impact of these trend setters on consumer habits has inspired retailers to engage with them via social media in order to reach a targeted audience.