Oxygen PR

Products & Services

We can breathe oxygen into your existing public relations and marketing programs or develop new programs to meet your business objectives. 
Here is what we offer:

Oxygen Story Lab

Our expertise and journalism background make us acutely aware of what makes a great story. The story that excites your partners, energizes your employees, and drives brand and product evangelism. 

We’ve developed a special service, called the Oxygen Story Lab, where we dig deep with you to discover your very specific WHY and WHY NOW? From this repeatable process, we develop a powerful communications strategy and accompanying messaging architecture customized for each prioritized target audience that enables your products and services to stand out from the competition. This strategic approach can help your company redefine an existing market or create and strategically position your company in an entirely new market category, maximizing your business opportunity. 

Once we have completed and validated the insights from the Oxygen Story Lab with select message and opinion leader testing, you have a working brand strategy that can help you:

  • Tell your story in a strategic and powerful way

  • Make the best marketing and PR investment decisions

  • Approach the right audience through the channels they trust to bring your story to life. 

The Oxygen Story Lab consists of:

  • Brand strategy

  • Competitive positioning

  • Messaging development and market testing

  • Crisis response

The Oxygen Story Lab prepares your company to go-to-market in support of new product introductions, existing product improvements, new technological innovations, new company introductions, major strategic alliances, and company and product re-branding strategies.
We support these go-to-market initiatives with a variety of services, including:

Media & Analyst Relations

Programs and activities targeted to:

  • Journalists

  • Market Analysts

  • Bloggers

  • Opinion Leaders

Thought Leadership

Content development, communication programs and events to support:

  • New Product Launches

  • Go-to-Market Strategies

  • Publishing & Speaking Opportunities

  • Executive visibility

  • Media & Industry Events